First things first; take no notice of the Senior label when selecting golf equipment, deal only with the facts and the only factors that should determine the shaft type in your club are your swing speed and tempo, it's certainly not your age.

In this day and age I find myself having to give this subject far to much consideration, a page such as this has no place on a website of a professional club fitter and club maker, but such is the marketing power of the Big Brands, it's expected. The modern retailing process dictates the need to label golfers and golf equipment in order that the product reaches its intended market. Over time we have all become accustomed to the labels and both retailer and golfer have become complicit with the Manufactures need to mass produce and sell golf equipment in a structured manner.

The result of this retailing calamity; is that over 90% of us end up playing a difficult and challenging game with equipment that does not suit our individual needs.

If a shop assistant guides you to golf clubs with senior shafts, without first establishing your swing speed and game needs, don't give them the time of day and definitely don't give them your money. Instead find yourself a good clubmaker who understands the age of a golfer is not the only determining factor when selecting golf equipment.

A good clubmaker never thinks in stereo types, female, male, young or old ect, at Strike Right Golf the only label we use for our clients is Golfer.